Communities
In Mexico, our Business Units are dedicated to generating value and having a positive impact in the communities where we operate.
We achieve this through the development of social initiatives that focus on four key criteria established by our Social and Environmental Sustainability Policy and Regulations:
Address topics identified as critical,
according to the specific Materiality Analysis of each Business Unit.
Prevent and mitigate
social and environmental risks.
Comply
with local regulations
Create value
for the business and our stakeholders.
In 2024, our social investment was 27,133,569 pesos.
Our social initiatives and projects were developed,
supported by the following axes:
Education and Culture
Community Outreach
Job Creation and Local Entrepreneurship
Health
Road Safety
In 2023, we implemented a methodology to measure the impact of our social projects. This methodology, based on Theory of Change and Social Return on Investment (SROI), allows us to establish clear metrics, both quantitative and qualitative, to measure significant changes and the economic benefit generated by each peso invested in our projects.
|
Social Projects
|
Social Investment 2023
|
Social impact 2023
|
SROI
|
|---|---|---|---|
|
Más enfermeras para México
|
$295,600
|
$614,848
|
2.08
|
|
Early childhood education
|
$750,000
|
$7,125,000
|
9.50
|
|
Educational, medical, and psychological care for babies
and children with Down Syndrome |
$250,000
|
$250,000
|
1.00
|
|
Road safety education for customers
|
$1,375,220
|
$1,691,520
|
1.23
|
|
Training and development
|
$834,000
|
$951,000
|
1.14
|
|
TOTAL
|
$3,504,820
|
$10,632,368
|
3.03
|
